TRANSFORMING THE WAY TRADIES WORK

Superseed Ventures is the corporate venture capital arm of the Reece Group. We invest in TradeTech transforming trade businesses and the built world.

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Empowering 150k+ hvac technicians

Bluon is at the center of the largest and fastest growing support platform for HVAC technicians.

Visit bluon
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SAVE WATER AND MONEY

Meet H2know by Conservation Labs, an affordable smart water monitor to manage water consumption and protect you from water disasters.

Visit CONSERVATION LABS
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All your building materials, delivered

Order online from local suppliers with ease, saving time and money with every delivery.

Visit TOOLBX
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Digitising trades

Helping tradies run efficiently, improve cash flow, and deliver unbeatable customer experience.

Visit FieldPulse
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GROWTH FINANCE

Customised financial products to help tradies start, run and grow their business.

Visit TRUEPILLARS
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Building transparency around construction

Building visibility and connections to avoid delays and additional costs during construction projects.

Visit Matrak
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Connecting trades & growing networks

The professional network for Aussie tradies. Build your network, find a job and level-up your career.

Visit GoodWork
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We're building a portfolio of ventures across four key ZONES that will transform trade industries.

The Future tradie

Trade businesses will leverage technology to reduce admin, better manage projects and improve profitability.

INTEGRATED PROCUREMENT

Digital platforms must integrate accurate product data and enable eProcurement of building materials, driving convenience for customers.

INTELLIGENT SUPPLY

Technologies like artificial intelligence will supercharge how building material distributors serve and supply their customers. 

SUSTAINABLE BUILT WORLD

The world needs a step change in how we build, and live within, the built environment in order to meet carbon emission targets. Technology will play a growing role in monitoring and reducing emissions.

Our PORTFOLIO

UNPARALLELED ACCESS TO ONE OF THE WORLD’S LEADING TRADE RETAILERS

INDUSTRY EXPERTS

Access industry know-how delivered through over 100 years of serving the plumbing, waterworks and HVAC industries.

CUSTOMER ACCESS

Integrate and collaborate with the Reece network globally, with over 200,000 customers across 800+ locations.

Our team

Chris Pattenden
Managing Partner
Nick Brozovic
Operating Principal
Phil Sondhu
Investment Committee Member

NEWS & INSIGHTS